The novel coronavirus has changed how our society functions and interacts. Offices are moving to work from home structures, countless events have been canceled, and social distancing and self-isolation have been encouraged to prevent the spread of the disease.
Given the current climate, some vacation destinations and events, like Disney World and the Game Developers Conference, have temporarily closed their doors to reduce settings where large crowds gather. Other businesses have ensured that their customers can still receive their services; for example, CVS now offers free prescription delivery so customers don’t have to worry about getting their medications.
In another appreciated gesture, Pokémon Go has adjusted its gameplay so players can more easily enjoy the game from home. These changes allow players to continue playing the game while participating in social distancing or self-isolation. Adjusted gameplay features include eliminated walking requirements for the Go Battle League, a one-time purchase of 30 Incense for 1 PokéCoin, and more frequent Gift drops from PokéStops. The game has remained fun and players have stayed engaged.
You and your business can learn from CVS and Pokémon Go and how they have adapted to this situation. While many companies have turned to closures, cancellations, and postponements to respond to the novel coronavirus, companies like CVS and Pokémon Go have tailored their offerings so they can still provide customers with their services. Pokémon Go’s adjusted gameplay shows Niantic's efforts to be compassionate and relate to their customers, especially as these changes aren’t designed to provide the software developer with extra revenue.
Running a business isn’t just about the bottom line – it’s about providing an excellent customer experience and adjusting your services to your clients' needs, even those caused by situations outside of your control. Not only does it make you a considerate person, but it builds a loyal fanbase that will stick around even during difficult times - an extremely valuable asset.